International E-commerce site designed for Etiqueta Negra, one of the main fashion brands in Latin America, using top of the line UX/UI tools to achieve a seamless shopping experience.
Etiqueta Negra is one of the leading fashion brands in Argentina since its foundation in 2003. With a clear brand concept and aesthetic, Etiqueta Negra has been sucessful in proposing a lifestyle around streetwear inspired by contemporary international urban design.
Conexa was brought in as a partner in order to launch their new e-commerce platform, with a redefined design experience. For this reason, some of the most advanced use of UX/UI tools in the market have been implemented in the design to improve the digital user experience and make it as memorable as the physical shopping experience.
Besides this, we have also worked on the integrating diverse payment methods into the platform to ensure seamless international shopping operations across Argentina, Uruguay, Brazil and the US.